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and valuable experience for EINFACH MEHRWEG. We have been successful not only in the operational area, but also in terms of our environmental impact: In 2024, we saved a total of 29,569 kg CO2e, 556,146 liters of water and 41,159 kg of waste - a significant reduction compared to single-use packaging. This was confirmed by our ISO 14040/14044-compliant life cycle assessment from 2023, which was audited by Bureau Veritas and is based on the assumption that each packaging is reused 50 times.
and valuable experience for EINFACH MEHRWEG. We have successfully replaced 914,210 single-use packaging for To-G food and beverages - that's 2.1 million since the launch of EINFACH MEHRWEG in 2023. Orders for our bestseller, the large tray, have increased by 9.89% compared to the previous year and some of our containers have already had up to 7 rotations. It shows that our system works and is becoming increasingly popular.
Most of the plastic in the oceans is not even visible to us, as it is underwater and on the seabed. In addition, plastic decomposes in the sea, creating microplastic particles that end up in marine life and ultimately in us humans through consumption.2 To narrow down the problem, we looked at the waste in the EU's oceans and found that half of it consists of packaging waste.[3] Every single person in the EU generates 188.7 kg of packaging waste[4] and in 2021, 84 million tonnes of packaging waste was generated in the EU, an increase of 24% compared to 2010. Only 64% of this is recycled. The rest is incinerated, exported or ends up in nature. Germany is at the forefront of this trend and ranks second in the EU in terms of packaging waste generated.
The out-of-home consumption sector generates high volumes of single-use packaging waste, which only has a very short lifespan before it is consumed. The use of single-use packaging in this consumer sector is increasing every year. Of the 13.7 billion takeaway packages used for out-of-home consumption in Germany in 2022, only 0.74% were reusable packaging. In 2023, 1.042 million more single-use packaging was consumed than in the previous year.[4]
We still have time to act and can use the opportunity to steer the course in a better direction and stop this threatening development.
We are optimistic about the coming year and look forward to getting even more people excited about sustainability and reusable packaging.
[2] European Council (2024, 7. February) Packaging
[3] Packaging waste statistics
[4] Mehrweg in der Deutschen Gastronomie (WWF, Februar 2024)
Preview and header image: MelkiNimages / istockphoto.com
Microplastics in the hand: pcess609 / istockphoto.com
Plastic waste on the beach: Kanawa_Studio / istockphoto.com
EINFACH MEHRWEG products: Antonios Mitsopoulos
