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and valuable experience for EINFACH MEHRWEG. We have been successful not only in the operational area, but also in terms of our environmental impact: In 2024, we saved a total of 29,569 kg CO2e, 556,146 liters of water and 41,159 kg of waste - a significant reduction compared to single-use packaging. This was confirmed by our ISO 14040/14044-compliant life cycle assessment from 2023, which was audited by Bureau Veritas and is based on the assumption that each packaging is reused 50 times.
and valuable experience for EINFACH MEHRWEG. We have successfully replaced 914,210 single-use packaging for To-G food and beverages - that's 2.1 million since the launch of EINFACH MEHRWEG in 2023. Orders for our bestseller, the large tray, have increased by 9.89% compared to the previous year and some of our containers have already had up to 7 rotations. It shows that our system works and is becoming increasingly popular.
In 2023, we achieved impressive successes with EINFACH MEHRWEG. In total, we were able to replace 1.2 million single-use packages, resulting in savings of 44.800 kg of waste, 32.600 kg of CO2e emissions and 658.000 liters of water. These results prove that reusable packaging is not only an environmentally friendly alternative, but also has a significant impact on reducing waste.
One highlight of our report is the externally verified life cycle assessment in accordance with the ISO 14040/14044 standard, which we were the first company in Germany to prepare and transparently publish for a reusable system in the takeaway sector. This life cycle assessment shows that after 50 reuses, EINFACH MEHRWEG reduces waste by 91 % and water consumption by 74 % compared to alternative disposable packaging. After just three uses, there are clear environmental benefits compared to disposable packaging.
We are optimistic about the coming year and look forward to getting even more people excited about sustainability and reusable packaging.
Preview and header image: Helene Stache
Graphic Highlights 2023: Helene Stache
Graphic comparing single-use with EINFACH MEHRWEG: Helene Stache
Hand in water: MTStock Studio
