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January is the month of change – and Veganuary offers the perfect opportunity to discover a plant-based diet. Vegan eating is more than a trend: it improves health and protects the environment. This guide shows you how to try vegan step by step, overcome obstacles and integrate plant-based alternatives - whether you want to switch completely or try something new.
Choosing a vegan diet is an exciting journey and Veganuary is here to support you. Success stories show: 28% of participants remain vegan six months later, and 80% reduce their consumption of animal products by at least half(1). The free Veganuary offers you:
The German Nutrition Society confirms: A plant-based diet protects health and the environment(2). Many experience the changeover as a culinary enrichment with new, exciting taste experiences(1).
The 3-phase method is based on the experiences of successful Veganuary participants, 65% of whom report positive health changes(3).
Start with the basic equipment in your kitchen. Essential basics are:
This phase is about 'veganizing' your favourite dishes. Instead of completely changing your diet, make changes to familiar dishes - for example, lasagna with soy mince and plant-based béchamel sauce(4). This approach makes the transition more natural and sustainable.
In the final phase, you establish new habits. The rule here is to do as much as you enjoy and take advantage of the variety of options that are already available. Veganism is no longer a boring alternative.
Good to know: Scientific studies show that a vegan diet can save up to 81% of diet-related greenhouse gas emissions(3).
The biggest challenge with veganuary is often not the dietary change itself, but navigating social situations. With the right strategies, however, this becomes child's play.
Many restaurants today are well prepared for vegan guests. A quick call in advance or a glance at the website can secure you a vegan option - even in traditional eateries(5). However, there are also many naturally vegan dishes that do not contain any animal products.
For an even more comprehensive shopping experience, it's worth visiting one of REWE's “fully plant-based” stores, where everything in the range is vegan, or the vegan fresh food counters that are now often integrated. There you will find an impressive selection of purely plant-based products, from vegan cheese to meat alternatives.
The following seals identify vegan products:
Often there are already entire vegan departments, such as in the refrigerated section of many supermarkets. It is important to read the ingredients and, above all, to get to know them (this already applies to a non-vegan diet).
REWE's salad bar is the ideal place to go for anyone who doesn't want to miss out on quick and tasty snacks on the go. Here you will find a diverse selection of vegan options that are not only fresh and delicious, but also practical.
From falafel made from chickpeas to vegan nuggets and soy teriyaki strips - the salad bar offers numerous toppings clearly labeled as vegan. There is even a practical brochure for ready-made salads with information on ingredients and allergens so that you always have an overview.
Open communication is key at family celebrations or invitations. Offer to bring a vegan dish - this takes pressure off the hosts and allows others to learn about plant-based alternatives(6).
A balanced vegan diet requires some planning. The most important nutrients such as vitamin B12, iron and protein can be optimally covered through clever food combinations and fortified products(7). An annual health check with a doctor provides additional security(8).
Veganuary 2025 offers more than just a 31-day challenge - it is the start of a sustainable change towards a plant-based diet. With the 3-phase method, recipe ideas and practical tips, the transition is easier and long-term success is guaranteed. 28% of participants stick with it after January, and 80% significantly reduce their animal consumption.
(2) https://this-is-vegan.com/veganuary-2025-vegan-challenge/
(3) https://albert-schweitzer-stiftung.de/aktuell/veganuary-2025
(4) https://veganuary.com/de/vegan-leben/die-ersten-schritte/
(5) https://veganuary.com/de/veganuary-kampagne-2025-startet/
(7) http://www.dge.de/presse/meldungen/pressearchiv-2011-2018/vegane-ernaehrung/
(8) https://www.tk.de/techniker/magazin/ernaehrung/ernaehrungstrends/vegane-ernaehrung-2033920
Preview and header image: Antonios Mitsopoulos
Supermarket: AJ_Watt
People in the restaurant: vorDa
Salad bar with EINFACH MEHRWEG: Helene Stache
Salad bar with vegan toppings: Helene Stache
Lentil salad in EINFACH MEHRWEG: Antonios Mitsopoulos
