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and valuable experience for EINFACH MEHRWEG. We have been successful not only in the operational area, but also in terms of our environmental impact: In 2024, we saved a total of 29,569 kg CO2e, 556,146 liters of water and 41,159 kg of waste - a significant reduction compared to single-use packaging. This was confirmed by our ISO 14040/14044-compliant life cycle assessment from 2023, which was audited by Bureau Veritas and is based on the assumption that each packaging is reused 50 times.
and valuable experience for EINFACH MEHRWEG. We have successfully replaced 914,210 single-use packaging for To-G food and beverages - that's 2.1 million since the launch of EINFACH MEHRWEG in 2023. Orders for our bestseller, the large tray, have increased by 9.89% compared to the previous year and some of our containers have already had up to 7 rotations. It shows that our system works and is becoming increasingly popular.
As soon as our containers are no longer usable, they are sorted out and recycled by our dishwashing partner. The resulting granulate is used in new products, allowing us to actively contribute to the circular economy. However, we cannot reuse the recycled material for the production of our own containers, as we follow strict guidelines due to food contact, which unfortunately still prohibit its use at present (2).
By reusing multiple times, we save valuable raw materials and reduce waste at the same time - less disposable packaging means less waste.
The debate about plastics is often controversial, particularly because of the environmental impact of single-use plastics. Single-use plastics and packaging often end up carelessly on the ground and in nature, contributing to pollution. The material from fossil resources releases harmful microplastics that endanger the ecosystem and human health (3).
In contrast, reusable plastics offer a sustainable alternative. The deposit system creates an incentive to return them, which reduces the need for new materials, lowers greenhouse gas emissions and minimizes marine and landfill waste. Thanks to their long service life, they promote responsible use and recycling in line with a cradle-to-cradle approach.
Our reusable plastic containers are produced in Germany. This means short logistics routes, fair working conditions and responsible use of resources.
We are optimistic about the coming year and look forward to getting even more people excited about sustainability and reusable packaging.
(1)Böll-Stiftung. (2019). Plastikatlas. Retrieved July 3, 2024
Preview and header image: Helene Stache
Plastic granulate: MiguelMalo
Dirty lawn vs. clean lawn with EINFACH MEHRWEG: NataRuna
EINFACH MEHRWEG Production
